Breaking deeply imbedded, habitual tendencies such as procrastination, impatience, criticalness or selfishness that inhibit effectiveness involves more than simple willpower or a few minor changes. Habits are deeply ingrained and we are constantly pulled in their direction. Because habits are consistent, unconscious patterns, they constantly express our character and result in our effectiveness or ineffectiveness. Our character is a composite of our habits, which factors heavily in our lives. One of the most compelling books ever written, The 7 Habits of Highly Effective People®, have empowered and inspired readers for over 25 years and played a part in the transformation of millions of lives, across all age groups and professions. Covey's book, The 7 Habits of Highly Effective People®, continues to be a bestseller for the simple reason that it ignores trends and pop psychology and focuses on timeless principles of fairness, integrity, honesty, and human dignity.